Sunday, 13 December 2009

Niche Article Marketing The Road To Internet Riches When Done The Right Way

By Abby Miller

Niche article is an easy and effective way to build your internet business. Niche article marketing is a wonderful method to begin your internet business if you have not yet started.

Niche market refers to a smaller group of potential customers within a general market. Let us say your product is cell phones. Yes, of course you want the whole world to buy your cell phones. But the whole internet cell phone business is your competition. Better to market to a group within that market. Let us choose senior citizens for this example.

This group is not as technically advanced. They might even be intimidated by all these new devices on the market. Teens find new technology easy because they were born into it. They find texting, and searching the internet on their cell phones easy compared to senior citizens.

Here is where your niche article marketing comes in play. You can write articles targeted to seniors who are not attuned to the technological age. Those who feel they are not capable of learning how to use modern technology. This is your niche market.

You can provide informational pieces on cell phones with keypads with easy to read numbers. Many cell phone providers have various payment plans and you can write about how some even have plans for people over a certain age.

You can write articles on how people relied on their cell phones in an emergency and how they called for life saving help. Everyone needs a cell phone you can write and how fear is one thing that keeps older people from getting one.

Your niche market will read these articles and then visit your website to read more about products they now know they need. You of course have the cell phones they need for sale on your website.

You must have products that meet the needs of your niche market or else this is simply an academic exercise. You might have a niche market, but trust if your niche market does not find what it needs on your website they will go to another website to find them.

The niche segment is a smaller market of the overall market of course. You will target a smaller group of potential buyers. But because you are paying attention to a specific group, that group will reward your interest in them with loyalty. They will come back again and again to buy from you.

But the seniors who see your interest in your needs will be more loyal customers. You might even be more expensive than other cell phone websites but because you are identifying and addressing their needs, your niche market will be more loyal to you.

Niche article marketing is all about building and increasing your internet business. It is about reaching to a segment of the general market. You will be targeting a smaller group of potential buyers. But you will also not have as much competition doing so.

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