Sunday, 13 December 2009

Introductory Article Marketing Concepts

By Bruce Carl

America's economic perdicament makes it difficult for American families to meet their obligations. An increasing number of workers are finding themselves laid off. Leaving them looking for alternative ways to feed their families. Working from home is becoming an atrractive solution. Successfully making money online requires generating visitors to your landing pages. Article marketing is an effective way to generate more traffic.

The idea of bum marketing is extremely simple. You write articles about a given topic and publish these articles to an article directory. The submitted articles include a back link to your website. Increasing exposure to your blog, increasing the how many pages search engines will find, and can increase the number of customers to your landing page.

A feature of article marketing is the ability to generate different streams of traffic. This is a critical feature, often missed by rookie marketers. Remember, additional visitors will increase sales. Make sure you're aware of other ways to direct traffic to your site and once you feel you've been successful with bum marketing perhaps it might be time to move onto other traffic driving avenues.

Article Marketing requires multiple articles. An effective article marketing campaign targets each keyword internet visitor use to find your product. For example, your selling an ebook explaining World of Warcraft, you would want content targetting such search engine terms as "World of Warcraft", "WoW", and "Warcraft". These are just a few examples, depending on your product; you may find more or less keywords.

Finished articles will need to be published by an article directory. The internet is full of tens of thousands of article directories. Each article directory is a potential publisher of article marketing articles. Each published article will provide a link back to your site. Personally submitting to each article directory would eat up a large amount of time. However, you can also use article submission services such as Unique Article Wizard. These services will charge a fee but lessen the time necessary to submit your articles.

You will also need to create multiple versions of each article. Search engines do not like duplicate content. Duplicate content will rank lower than other pages. Creating multiple article versions helps to ensure that your site receives a greater number of back links. I realize that this sounds like a daunting task. You do not need to produce every article version yourself. Services such as JetSpinner will create the versions for you.

Article marketing is a simple marketing concept that anyone can learn. Article marketing begins by identifying a niche. You then find a profitable product within your niche. A quick search of Google will provide a list of frequently searched keywords. Using these keywords, you will need to create articles for each one. Following these steps provide an effective way to generate traffic to your online business.

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