Wednesday, 2 December 2009

Guidelines For Submissison Of Articles To Article Directories

By John G Wass

When writing an article to submit to article directories, be sure you put your own ideas into it. Your article then becomes an individual piece of information, and not a copy of ones written by other authors. Information based advertsing is now extremely popular online, and because it is generally free, competition for readers is very high. As this is one of the most beneficial ways of informing people about your subject, it must be unique to you.

There are lots of tools that you can use to distribute your articles more efficiently and effectively, but this is only half. Consider some common mistakes you could make before submitting your story to article directories. When you write an article, there are three key benefits why you are promoting it; branding yourself as being an expert, promotion, and lead generation which are all part of your endeavours to ensure success. There should be only one principle reason why you write an article, and that is to inform your readers, and gain their attention.

If your story is not focused on these essential purposes, it will fail to achieve those three benefits because no one will be interested in reading it, and the article directories may not publish it. Your goal should be to know what people want to learn about so that they will find it to be interesting enough to make them want to find out more by clicking on the link in your resource box.

Do you know how you can attract more visitors and better search engine results from that same article? You need to have relevant keywords at strategic places, making certain you do not overdo this, because most article directories just won't publish your article. You need to have your article centred around just one major keyword, and place that in each paragraph. And you should disperse four or five other keywords within the body of your article.

It is not just about the direct links to your site. One vital component of doing well in your article marketing is having publishers of article directories, with large audiences, choosing your article above others. This then creates leverage for you via the backlinks that occur. Better search engine results also are great benefits. But these things do not put much money in your pocket. There are other factors that will turn your article marketing efforts into opportunities that can boost your income and increase the number of visitors to your site.

You need to be aware that most of the article directories have a set of rules and guidelines, and unless you fit within them, the chances of having your article published are slim. It is all really a matter of choice on your part. You can start getting more exposure from increased links back to your site, and enjoy massive exposure from a little extra time, by providing information that is of interest and value to your readers.

Your article will always be more effective for you when you target a specific niche, rather than trying to spread your message to a wide audience. And finally, it needs to be of such high quality that it inspires your readers to take action and click on your website link. That result must always be your ultimate objective!

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