Friday, 18 September 2009

Qualities Of Web Directories That Webmasters Should Look For

By Chris Channing

Web directories are used today to gain recognition and traffic from others. From free to paid listings, there is certain criteria that you should consider before submitting your own website. Otherwise you may be wasting time, money, or even hurting your own website's popularity.

Any business that doesn't have good customer support doesn't deserve to be in business. First look for contact credentials, since if something goes wrong and the directory owner doesn't care to help, you have just essentially wasted your effort and money. An email or contact form is great, but if you can get an address or a phone number the you know the directory is the one for you.

Gems can be found where others haven't looked, but in general some of the best directories you can find are already known about among peers. An Internet directory with a lot of traffic will also, in turn, gain you more traffic as well. You can check a directory's rank by using third party tools found on the Internet.

You can't go wrong with hearing what others have to say about an Internet directory in particular. The only bad part of reading reviews online is that you can't always trust the reviewer. Sometimes reviewers are either paid to write a good review, or are including an affiliate link to make money from those who decide to try the services of the directory. Generally, honest reviewers are well known, although finding them can be tough if you aren't familiar with them.

Web directories can also be gauged by their listings. A directory that lists any website that has money isn't the type of directory you may want to associate your business with. As soon as spam websites are added to a directory, the appeal of the directory goes down and your purchased listing will go unnoticed in the future. Also look at recent listings to see how often the directory attracts new website listings.

Being specific is dire when submitting your website to a category in the directory. Your initial reaction may be to submit to a category that is rather general, since there will be more traffic in those categories. This couldn't be a worse idea, since you are actually going to face more competition and receive less interest from targeted visitors. Instead you should submit your website to a category that is as specific as possible.

Closing Comments

Web directories can be measured in all sorts of ways. Through experience you can weed out the less reliable directories, although it may take some trial and error. If you're noble enough, you'll also provide reviews of directories to help others looking for the same quality you are.

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