Trading links function like this. You have to put your link to your site on someone else's site and they will then be able to put their website on yours. It is a trade off. However, there has been quite a bit of dispute about these links.
Do they perform there role to help improve your rank in the search engines? Do they damage your page ranks? Should you bother investing in them? To give you an answer to these questions, take a minute to think of both sides of the position. The bottom line is, for most site owners, is the reality that they are able of assisting you.
Some reasons why they may not be helpful. When reciprocal links first started to be employed, it was a exchange between one website owner and another. If you were involved in the home decorating business, for example, it will be rewarding to join with and have a backlink to a company that supplies windows. Both parties would benefit by reciprocal linking.
When they started out and the web masters did this, they learned that their websites did in reality rank better in the search engine results. In point of fact, it worked so good that website owners went out and searched for more and more link exchanges.
There in lies the issues. Rather then forming a dialog with other website owners to build a relationship and build a reciprocal link that benefited both sites, a lot site owners realized that they could buy these links instead of building them honestly.
Now they realized that, they did not need to go to the trouble of luring in those that they would like to receive backlinks from, rather, they could just buy them. Even though, this is not such a terrible thing to do, right? The problem was that web masters were buying and utilizing thousands of reciprocal links for their web page. This is completely unnatural and it just did not work out good for them.
But, why? The search engine bots soon discovered this scheme of link exchanges to get your site to rank better. They developed programs that would spot this problem and the fact that websites that were employing this large amount of reciprocal links in this way, ended up being ranked worse!
Do they perform there role to help improve your rank in the search engines? Do they damage your page ranks? Should you bother investing in them? To give you an answer to these questions, take a minute to think of both sides of the position. The bottom line is, for most site owners, is the reality that they are able of assisting you.
Some reasons why they may not be helpful. When reciprocal links first started to be employed, it was a exchange between one website owner and another. If you were involved in the home decorating business, for example, it will be rewarding to join with and have a backlink to a company that supplies windows. Both parties would benefit by reciprocal linking.
When they started out and the web masters did this, they learned that their websites did in reality rank better in the search engine results. In point of fact, it worked so good that website owners went out and searched for more and more link exchanges.
There in lies the issues. Rather then forming a dialog with other website owners to build a relationship and build a reciprocal link that benefited both sites, a lot site owners realized that they could buy these links instead of building them honestly.
Now they realized that, they did not need to go to the trouble of luring in those that they would like to receive backlinks from, rather, they could just buy them. Even though, this is not such a terrible thing to do, right? The problem was that web masters were buying and utilizing thousands of reciprocal links for their web page. This is completely unnatural and it just did not work out good for them.
But, why? The search engine bots soon discovered this scheme of link exchanges to get your site to rank better. They developed programs that would spot this problem and the fact that websites that were employing this large amount of reciprocal links in this way, ended up being ranked worse!
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