Mutual backlinks function like this. You will put your link to your site on someone else's web page and they will be able to put their website on your site. It is a trade. However, there has been quite a bit of debates about these types of links.
Do they perform there role to help improve your rank in the search engines? Do they damage your page ranks? Should you bother investing in them? To give you an answer to these questions, take a minute to think of both sides of the position. The bottom line is, for most site owners, is the reality that they are able of assisting you.
There are reasons why reciprocal links may not be good. When trading links first started to be applied, it was a trade off between one site owner and another. If you were involved in a home decorating business, for example, it will be rewarding to join with and get a backlink to a company that provides windows. You both would benefit from trading links.
When the web masters used this technique, they found that their sites did in reality rank better in the search engine results. In fact, it did work so well that site operators went out and attempted to find more and more link trades.
There in lies the issues. Rather then forming a dialog with other website owners to build a relationship and build a reciprocal link that benefited both sites, a lot site owners realized that they could buy these links instead of building them honestly.
Now they realized that, they did not need to go to the trouble of luring in those that they would like to receive backlinks from, rather, they could just buy them. Even though, this is not such a terrible thing to do, right? The problem was that web masters were buying and utilizing thousands of reciprocal links for their web page. This is completely unnatural and it just did not work out good for them.
But, why? The search engine bots soon discovered this scheme of link exchanges to get your site to rank better. They developed programs that would spot this problem and the fact that websites that were employing this large amount of reciprocal links in this way, ended up being ranked worse!
Do they perform there role to help improve your rank in the search engines? Do they damage your page ranks? Should you bother investing in them? To give you an answer to these questions, take a minute to think of both sides of the position. The bottom line is, for most site owners, is the reality that they are able of assisting you.
There are reasons why reciprocal links may not be good. When trading links first started to be applied, it was a trade off between one site owner and another. If you were involved in a home decorating business, for example, it will be rewarding to join with and get a backlink to a company that provides windows. You both would benefit from trading links.
When the web masters used this technique, they found that their sites did in reality rank better in the search engine results. In fact, it did work so well that site operators went out and attempted to find more and more link trades.
There in lies the issues. Rather then forming a dialog with other website owners to build a relationship and build a reciprocal link that benefited both sites, a lot site owners realized that they could buy these links instead of building them honestly.
Now they realized that, they did not need to go to the trouble of luring in those that they would like to receive backlinks from, rather, they could just buy them. Even though, this is not such a terrible thing to do, right? The problem was that web masters were buying and utilizing thousands of reciprocal links for their web page. This is completely unnatural and it just did not work out good for them.
But, why? The search engine bots soon discovered this scheme of link exchanges to get your site to rank better. They developed programs that would spot this problem and the fact that websites that were employing this large amount of reciprocal links in this way, ended up being ranked worse!
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