Saturday, 16 January 2010

Article Marketing That Works

By Carrie Spry

Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience's attention

One of the most important components of your article is the title. Your Title needs to be able to catch people's attention and draw them in to read your articles. Also, your title should be unique, so that you can search it in the Web Pages, to see how many times it appears.

The author name is also very important. It is suggested that you use different author names for different categories of articles. This will help make your author an "expert" in the field as opposed to someone who writes articles on any subject.

Using your own name is an important decision you need to make. How comfortable do you feel? There really isn't any rules for this. You can be as anonymous as you want.

Now...about duplicate content. There are a few different methods you can use to avoid duplicate content. You can write many different versions of the same article. Or you can use different tools to create different versions for you and even some tools will submit them for you.

The author box is also an extremely useful area to use to your advantage. You will get the best results if you place two links in your author's box, one to your homepage, and the other to the page you wish the readers to go to.

For your link text, use words that relate to your site. Try to make your links keyword rich and avoid using terms like "click here." This is important when it comes to search engines.

More back links will increase your page rank. Be sure to submit plenty of articles. Try to aim at one article per day, or 3-5 per week is a good start.

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