How does article marketing actually drive traffic to your website?
First off, when someone wants information on a particular niche, articles are often the first point of call. Someone is always writing about or searching for fresh information.
At the bottom of every article is the authors resource box. Article marketing works because this is where you get to sell yourself by giving some information about what you do.
You can usually include 2 links back to a site that you are promoting. You should place these links within anchor text that informs the reader about what it is you do and how you can be of value to them.
The resource box therefore gives you your opportunity to get readers to visit your site. Most article directories wont allow links in the article body.
Secondly, articles from directories are in the public domain and relevant articles are used and published by anyone with a newsletter who feels the information is valuable and feels it is worth passing on.
The third way articles will increase your web traffic and help your business is by being picked up by the search engines. Pick a relevant keyword and optimize your article with it. That way, whenever your keyword is searched for and your article appears, the reader will see your work (and your links). This is why article marketing works.
Whenever anyone sees your article, they will be able to click through to your site from the links in your resource box. If your article provides value and quality, they are more likely to click through.
You should now be able to see how article marketing is such a useful tool in generating traffic to your site. As they get distributed and circulated through the search engines, you will see the long-term benefits for months or years to come. And best of all, you can write and submit an article for free.
On top of generating targeted traffic to your website, your articles will continue to generate traffic to your site on autopilot. The higher the number of articles you have in circulation, the greater your traffic will be.
Article marketing is a highly effective method of generating quality traffic to your website and is often overlooked. Learn to master this marketing strategy and reap the rewards that many lose out on.
First off, when someone wants information on a particular niche, articles are often the first point of call. Someone is always writing about or searching for fresh information.
At the bottom of every article is the authors resource box. Article marketing works because this is where you get to sell yourself by giving some information about what you do.
You can usually include 2 links back to a site that you are promoting. You should place these links within anchor text that informs the reader about what it is you do and how you can be of value to them.
The resource box therefore gives you your opportunity to get readers to visit your site. Most article directories wont allow links in the article body.
Secondly, articles from directories are in the public domain and relevant articles are used and published by anyone with a newsletter who feels the information is valuable and feels it is worth passing on.
The third way articles will increase your web traffic and help your business is by being picked up by the search engines. Pick a relevant keyword and optimize your article with it. That way, whenever your keyword is searched for and your article appears, the reader will see your work (and your links). This is why article marketing works.
Whenever anyone sees your article, they will be able to click through to your site from the links in your resource box. If your article provides value and quality, they are more likely to click through.
You should now be able to see how article marketing is such a useful tool in generating traffic to your site. As they get distributed and circulated through the search engines, you will see the long-term benefits for months or years to come. And best of all, you can write and submit an article for free.
On top of generating targeted traffic to your website, your articles will continue to generate traffic to your site on autopilot. The higher the number of articles you have in circulation, the greater your traffic will be.
Article marketing is a highly effective method of generating quality traffic to your website and is often overlooked. Learn to master this marketing strategy and reap the rewards that many lose out on.
About the Author:
Ed Hodgson is a successful internet marketer who uses article marketing as part of his own strategies and techniques to generate huge amounts of targeted traffic to his websites. He also mentors those who have a real desire to generate a substantial income online, by showing them how to use his turnkey online marketing system.
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