Wednesday 23 December 2009

Niche Marketing Secrets

By Michael Fleischner

Anyone who is interested in making a living online has heard about private label rights (PLR) articles and software solutions. The question is how you can use these products to improve online sales and enhance the value of your online offerings. A large number of marketers are already using PLR products to enhance their value and generate a large affiliate or product income.

There are a number of different ways that you can package PLR informational products and software to being earning an online income. Here are a few techniques I have used to supplement my income and provide value to individuals seeking valuable content.

Create New Niche Focused Bundles. By assembling about half a dozen related articles or products around a single theme, you can focus your efforts on a particular niche. Simply put together six or eight products on the same topic and offer them as a bundle. Once you have decided which products make an enticing package, relabel your product with a provocative title. For example, if you are creating a package on gardening, name your package "Gardening For Beginners". Then price your package in tiers with the lowest price being for the articles or software themselves, the middle tier with resale rights, and the top tier with private label rights allowing individuals to customize the components.

Create A Niche Membership Website. Develop a membership website around the products you have assembled. Then, distribute your product in the form of software or information through a membership website on a monthly. You should charge your audience a fee of only a few dollars to access this content. Depending on how unique it is, you could charge more. It only takes a handful of subscribers to get your business started. Then, you can focus on other niche areas with additional membership sites.

You can further build your membership with the help of private label products. Add resell rights for an additional fee or require individuals to upgrade their membership. You can even offer an exclusive option for the highest paying members.

Create New Products. Once you have found a niche and accessed PLR products, you can then create unique products that meet the need of your niche or audience. As a result, you will have products that no other site is using and can shape a unique offering around that product. The benefit of product creation is that you have something unique to offer that is not available anywhere else. An additional benefit is that you can price your product independently and determine how best to distribute giving variable rights and licenses.

One really good way to sell your product is by distributing helpful information at no cost. This gets your name in front of prospects and serves as a vehicle for selling your PLR product. Additionally, you can use this report to collect names and email prospects, moving them to purchase.

Using private label rights informational products or software to start making money online is a great way to supplement your income. Start by purchasing access to a private label rights website and then determine the best way to utilize your PLR content and software. Many individuals build their own businesses using this content others use software as an added bonus to sell their own products and services. No matter how you plan on using PLR content, there are a variety of ways to resell the content for profit.

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