Monday, 23 November 2009

Article Marketing - Can You Make Money With It?

By Lyn Brown

Article marketing is the practice of posting keyword-focused articles on article sites that then syndicate your content. The reason this is an important website promotion technique is because some of these article syndication sites have a significant readership following. Article marketing is the process of writing articles and submitting them to various article directories on the internet with the intention of attracting qualified visitors to your site or blog. It is the most popular internet marketing strategy since it is effective and free.

Article marketing is still one of the most fundamental aspects of any internet marketing campaign. Article marketing will help to increase the natural search engine ranking of any web site on the internet. Article marketing is an effective way of directing targeted traffic to your website and a way of getting links to your website from the article directories and other websites and blogs. You get links to your site by writing articles and submitting them to article directories. Article Marketing is not as tough as what most of you may think people always have the perception that you must write a very sophisticated article to be a good one. In actual fact, what people need from your article is your sharing of your expertise so that they can learn and apply what you know."

Done right, online article marketing reliably drives tons of traffic to your web site and generates hundreds, even thousands of backlinks to your site. This improves page rank, which together with the backlinks and high volumes of targeted traffic can be expected to result in significant increases in funds from a well monetized site.

There is a correlation between the number of articles that you write and submit and the targeted traffic and backlinks generated to your site. This is why many article marketers submit articles daily. Traffic is the life blood of the internet, which is why most article marketers adopt strategies to constantly research their subjects and publish their research.

You have to pay close attention to article marketing. There has to be a symbiosis between traffic generated, the click-through rate, the conversion rate, and the income generated per site visit. The more expensive the product on offer is, the less visits will be generated, however, the profit margin can be such, that the actual average profit generated per site visit is actually high. The point is that you need to monitor these performance statistics, and if you have a site with high profit-per-site visit then you may be well advised to ramp up your article marketing effort significantly, even if you have to outsource the article writing burden.

In some cases article marketing proved to be so efficient that there are recorded incidents where even a poorly written one-page-website received a couple of million unique visitors per month. This is an awesome result, and shows the power of a well written article. Word of warning, ensure that you have a site that converts well; else the best written article will not result in significant increases in profit!

The purpose of article marketing is to generate large volumes of targeted visitors to your site... and to have these visitors taking the action that you need. The relationship between the visitors and the web site conversion-rate should be such that it results in huge sales and profits. For this reason, most article marketers attempt to capture the names and email addresses of visitors to their site, in order to build a lasting relationship with them.

Article marketing in combination with a well monetized highly converting website is undoubtedly a proven successful strategy. You will be well advised to utilize this strategy to create results beyond your wildest expectations.

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