Proof That Article Marketing Works

By Nigel Evans

If you have taken a look at article marketing and cannot understand the reasoning behind it, you are not alone. If you wonder how a 500 word piece can make any difference at all from an Internet marketing and search engine optimization point of view, you need to realize that it is all based around a value proposition. In other words, the item has to have meaningful content and be informative and educational. If this is the case, those who read it will create an active flow back to your website.

Some people do not believe that article marketing works, mainly because they did not give it enough time to come to fruition. By its very definition it cannot be judged over a short-term. As opposed to pay-per-click, which enables you to get the campaign up and running the very same day if need be and see direct hits to your website shortly thereafter, article marketing requires a lengthier timeframe.

There are hundreds and hundreds of article directories on the Internet. Some of them are more highly respected than others and retain good authority ranking from the search engines. When people are looking for information and searching for keywords, often well optimized articles, held within the directory sites, are shown at the top of search results. The article directories themselves are also searchable according to keywords and subjects.

Every day, many millions of people turn to search engines such as Google to look for information to answer their various queries. When they do so, they enter specific keywords and phrases and are looking for good quality articles for feedback. If you make sure that you distribute your optimized articles as widely as possible to the better directories on the web, you will have a good chance of placing your message in front of those searchers.

If you give it a good chance, article marketing works extremely well. Put together informative, enlightening and educational items on a regular basis and don't worry if you are not very good at writing as there are excellent resources available throughout the web. Look for ghostwriters who will research keywords, the articles themselves, write the originals and variants and take on the entire process of distribution and article marketing.

You may note that the generation of back links to your site is a very important element of search engine optimization. The major search engines determine the relevance of your website accordingly. Historically, some unscrupulous webmasters have tried to use "link farms," setting up an abnormal number of back links automatically. However, the search engine operators are aware of such activity and discount it. If you naturally send out your articles to prominent locations, the search engines will recognize the value of the back links that you receive from these sites to your benefit.

If you really want to see whether article marketing works or not, just take a look at one of the leading directory sites " ezinearticles.com. By doing a quick scan through the site you will see thousands of articles with links back to individual websites, according to optimized keywords.

Anyone involved in internet marketing and in the generation of traffic to a website online should consider article marketing. In addition to the direct and indirect benefits, through a concerted effort you can establish your organization and your author name as a trusted expert in your niche.

About the Author:

Author Nigel Evans can introduce you to article marketing authorities at www.internetmarketingfuture.com. Find out how article marketing works and why you should seriously consider the proven concept for your marketing program.