Wednesday 28 October 2009

KEYWORD BID

By Michael Sieffre

You set your keyword bid after careful consideration of the amount that will bring the best return on investment (ROI) in your marketing campaign. You looked at your competitors ads and you think you have a winning strategy. But once your campaign is live and each click is quickly draining money from your account do you fight waves of panic over the gamble you just made or are you relaxing in confidence with the knowledge that you built your campaign on a rock solid foundation?

Your keyword bid is very important to the success of your campaign but the quality of the research that occurs before your bid is what ultimately determines your ROI in any given campaign. If you do not perform the right keyword research before starting your campaign you are building it on a broken foundation that is likely to fail.

Your keyword bid is very important to the success of your campaign but the quality of the research that occurs before your bid is what ultimately determines your ROI in any given campaign. If you do not perform the right keyword research before starting your campaign you are building it on a broken foundation that is likely to fail.

Make your keyword bid anxiety free by using the right tools to give you the data and confidence you need to build your campaigns on quality research. You may have seen advice from internet marketing experts that suggest all you need to use are free tools and a Google search. In the long run these free methods will cost you money as you lose time and income using trial and error to find keywords that produce.

A keyword bid based on solid research is a liberating experience. But this research needs to be quick and efficient so you can focus on running your campaigns. A tool that brings all of the required information into one easy to access location is the only way to research efficiently.

Any keyword bid you place should be built on quality keyword research that finds highly searched low competition phrases that will make your campaigns money making winners. Your research should also include a review of what the competition is bidding on your phrases.

Any keyword bid you place should be built on quality keyword research that finds highly searched low competition phrases that will make your campaigns money making winners. Your research should also include a review of what the competition is bidding on your phrases.

You set your keyword bid after careful consideration of the amount that will bring the best return on investment (ROI) in your marketing campaign. You looked at your competitors ads and you think you have a winning strategy. But once your campaign is live and each click is quickly draining money from your account do you fight waves of panic over the gamble you just made or are you relaxing in confidence with the knowledge that you built your campaign on a rock solid foundation?

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