Friday, 23 October 2009

Great Article Marketing Follows a Formula

By Nigel Evans

To be as effective as possible, an article should be distributed to as many pertinent locations as possible according to a strict timeline. Great article marketing is all about achieving the best exposure in as natural a fashion as possible. There is an unquenchable thirst for information on the Internet and those who are able to provide informative and educational articles will never run out of a place to publish them.

When you are getting things together for an article marketing campaign, you need to have as many of your ducks in a row as possible. Assuming that you have adequately researched the content of the piece in relation to its subject and its primary keywords, then you should ensure that it is written in as natural a style as possible, with a meaningful flow to its composition.

You will need a thoroughly researched and well-written item before you can hope for great article marketing results. When the reader finishes going through your piece, he or she should be thirsty for more information and will refer to the resource box at the end. Within, you should put a link back to your website coded around what is known as anchor text, or your primary keywords. Try and optimize the landing page back at your site for those same keywords.

Note that it is best for you to send a unique article to each and every destination on your article distribution list. You do not have to worry about rewriting your article hundreds of times however as there are excellent ways to achieve the same goal through the strategic use of paragraphs, titles and multiple resource boxes. Beware of certain methods which will provide you with unreadable garbage and go with proven options.

Do not be tempted to distribute your article to hundreds of target sites in one go. It is far better to perform a trickle feed of something in the region of 50 articles per day. When establishing your marketing list try and ensure that as many of the directories or target sites as possible have a Page rank greater than three. The higher the Page rank of the site carrying your article and providing you with a back link, the higher the chance that you will receive some ranking benefit.

There are a number of benefits associated with article marketing. In addition to receiving back links to your site resulting in direct visitors, the search engines can enhance your Page rank according to the number of links that you get. In the end, due to all these well-written articles, you and your site will begin to be viewed as experts on your subject matter.

If you are not comfortable taking it on yourself, know that there are some great article marketing businesses on line that will help you out. This will include the initial keyword research and go all the way through to the provision of detailed reports showing you just have many back links you are now getting.

Article marketing must be viewed over a longer term. It will take several months to view some feedback assuming that you keep it going. Experts recommend a minimum of two articles per week for best effect.

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