Wednesday, 2 September 2009

Effective Article Marketing Strategies

By Steve Jackson

So you have decided to try article marketing in order to promote your business or website. While article marketing is the sure way to go, there are some things you should take into consideration before you choose to do it, so let's look at some article marketing tips, secrets and strategies for newbies. First of all, you should write the article on something that interests you, if you write about subjects that don't, then it may not be as easy to do. You should make sure you have knowledge in the field you are writing in. If you are writing about something you do not know, then the article will obviously not be worth reading. Before you write an article, make sure you do your research on the topic.

The title of an article is extremely important. You need to make sure that title is catchy and grabs the reader's attention. As an example, which article would you be more willing to read about if you were looking to lose weight - "Lose Weight Now" or "Great Tips to Help You Lose Weight Quickly". We would definitely choose to pick the last one because we know that there are great tips in it and we know that it will tell us ways to lose weight quickly. While we are on the topic, you should also make sure your title lives up to its expectations. If the title says "Great Tips to Help You Lose Weight Quickly", then you will obviously need to give some great tips that will help individuals lose pounds quickly.

You will also need to make sure that your title includes good keywords that relate to your topic, as this will make it easier for people to find them in the search engines and as a result drive more traffic to them.

When you are writing content for the Internet, you need to make sure your articles are to the point. You should not over complicate them or the reader is likely to lose interest. Keep them short and sweet.

Would you like to target business people with your articles? If so, then you would obviously write in a different way than you would write for the general public. You should make sure you write those articles with not only the content, but the style that will suit the demographic you are trying to reach out to.

Submit your articles to article directories. This is a great way to distribute your articles and get them the exposure they will need, try to submit them to some high PR directories, as this will help them get better listings in the search engines.

Don't forget about those RSS feeds! This is a great way to get your articles out there and make sure they get read. RSS feeds have become pretty popular on the Internet today when it comes to promoting. So submit your articles to sites that will include it in their RSS feed.

On top of everything else, you also need to make sure that you write numerous articles in the same niche. You should also keep the same name (your name) on the articles you write, as this will help to build up a good reputation on the Internet, which will be great for your business. Follow these article marketing tips and strategies and you will be well on the way to success.

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