Saturday, 29 August 2009

Proven Article Marketing Strategies To Win Online

By Michael Fleischner

If you're doing business online then you have no doubt heard about the power of submitting your article to article directories. With the advent of article submission software, the job of distributing your content across the web is easier than ever. There are a number of guidelines you should follow to ensure that you get the most from article marketing.

In this article, I will give you some article writing and submission guidelines that I've personally used to enhance the overall impact of my submissions and guarantee that articles are placed on web pages with a high Google page rank.

The advantage of article marketing is that your article content has a life well beyond a single web page. Website owners visit article directories to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it's submitted and posted. The real value of article submission is when bloggers provide a link back to your website in exchange for the content you have provided them.

Make Sure Your Article Is More Than 500 Words. Too often I see articles that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that web sites that do not count prepositions still measure more than the minimum.

Write Your Article Around A Keyword Phrase. When you write an article about a particular subject, select a keyword phrase that helps to promote your website or service. The result is that search engines will be able to find your content easily based on the specific keywords noted.

Use Your Keyword Phrase Throughout. When writing an article about a particular topic, choose the keyword phrase that promotes your website, product or service. This allows each search engine to easily locate and classify your content.

Submit Your Articles To Top Article Directories. In order to get the most from your article marketing efforts, find top ranked article websites using an article submission tool, software, or application that can provide an indication of a web sites age or Google PR. By doing so, you'll be able to spend more time submitting to web sites that can provide value to your online marketing efforts.

Automate Your Process With Article Submission Software. There have been a significant number of improvements in article marketing during the last few years. It's easy to find a number of article submission software packages that can automate or semi-automate the submission process. Although nothing can truly replace developing your own article content, article submission can be automated with the help of article marketing software and technology.

Submit Your Articles To Top Sites. Don't waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts.

Article marketing continues to be a great way to improve your websites search engine ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your site a great deal of value.

Article marketing is an important part of everyone's SEO strategy. What's most important is that you develop content for a specific niche or area and teach something to those who read it. Individuals wish to learn and improve upon their work. By providing something of value, your content will be shared and distributed throughout the web.

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