One of the most famous and effective strategy for viral marketing is through email. You send out information on the net about your product or services for others to know that you're offering a certain product that can provide their needs.
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse" e-mail techniques to sell their products.
Their study also shows other interesting result aside those things that mentioned above. This is with regards on the kind of content that are often forwarded. One of the most known content is some material that is entertaining and amusing.
News is the second most popular topic on emails. The third one is healthcare and medical information, followed by religious and spiritual stuffs, games, business/personal finance category, sports/hobbies and the rest. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.
To make sure that your email will go viral and will catch the interest of other people, you can include jokes and funny videos, cartoon and any other form of entertainment so that people will encourage passing it to others.
People are more motivated to pass/forward your email to their family and friends, once they find it interesting and enjoying rather than a plain and boring advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was "Bird Flu has hit Disneyland". It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what's serious and it works.
I'd guess that most people who own a computer have seen that picture and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.
Don't forget that people are fun loving in nature. If you will forward an email regarding your product, make sure that it will not bore them or even worse delete it on their inbox. Remember in order for you to catch their attention, it must contain something that can make them laugh, in that manner you will be insure that your email will go to other inbox not on their email junks.
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse" e-mail techniques to sell their products.
Their study also shows other interesting result aside those things that mentioned above. This is with regards on the kind of content that are often forwarded. One of the most known content is some material that is entertaining and amusing.
News is the second most popular topic on emails. The third one is healthcare and medical information, followed by religious and spiritual stuffs, games, business/personal finance category, sports/hobbies and the rest. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.
To make sure that your email will go viral and will catch the interest of other people, you can include jokes and funny videos, cartoon and any other form of entertainment so that people will encourage passing it to others.
People are more motivated to pass/forward your email to their family and friends, once they find it interesting and enjoying rather than a plain and boring advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was "Bird Flu has hit Disneyland". It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what's serious and it works.
I'd guess that most people who own a computer have seen that picture and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.
Don't forget that people are fun loving in nature. If you will forward an email regarding your product, make sure that it will not bore them or even worse delete it on their inbox. Remember in order for you to catch their attention, it must contain something that can make them laugh, in that manner you will be insure that your email will go to other inbox not on their email junks.
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