Friday, 14 August 2009

Do's and Don'ts for Getting Website Traffic

By Joseph Summers

When it comes to online business, having quality content is one of the most important and effective methods to generate traffic to your new website. Having mentioned that, do ensure that your content is interesting and informative. More importantly, ensure that your content is written with good quality grammar and spelling. Not only will you attract more visitors to your new website, you might be able to attract the attention of search engines such as Google, Yahoo and MSN. Coming up with good content may require time and effort. If you do not have the writing skills, you can outsource the writing projects to quality but affordable writers. It is also important to pay heed to aspects such as keywords and the like when coming up with your content. Submit your content to article submission services which will allow search engines to pick up on your website even faster.

Search Engine Optimization, or more commonly known as SEO is one of the easiest ways to increase your traffic to your new website. There are many methods to optimize your website. You should be aware that every page of your website have its potential to be listed on search engines and therefore, should be optimized separately. When optimizing and submitting your website to the search engines, ensure that you use compelling title and description meta title tags. Include the right keyword phrases that is relevant to your website.

The right stuff

The key to getting website traffic requires the information that users want to see in your website. You can even stretch that into a pun: the write stuff. In the past, web pages were filled mostly with text, due to bandwidth constraints. Today, transmission bandwidths and speeds are continuously expanding, opening the way for a more engaging experience with images, videos, sounds, and interactive elements. Nonetheless, without well-made advertising material and web content, the website will fail to instill attention and wont garner much traffic. Try to get as much specific data on the product or service to be advertised, from textual descriptions to photographs and even videos and audio recordings. Prepare all this in a way that is cohesive and consistent, so the user can get a good feel for it. Of course, some content that can be construed as frivolous is forgivable, but try to keep the content consistent.

Just enough fluff

It is important to have the right amount of fluff, in the figurative sense, on your website. Notice that the websites that gets the most Internet traffic either offer incomparable services or well-executed design elements. These design elements are layout, visual appeal, audio appeal if applicable, and user-friendliness. A balance must be struck between flashy audio-visual elements and utility. If your web page is striking and appealing but takes forever to load, that is sure to kill some interest. It should be easy to navigate between pages, and easy to look up specific items. A well-tuned search facility should be available, especially if you have a lot of data. On that same line of logic, sorting functions for data presentation will increase usability and interest.

When you have links on your site from other sites or vice versa, it will give more weight to your website in the eyes of search engines. It will also improve the chances of generating traffic to your website. However, you should pick the sites to link and get linked to. The best websites to get linked and link to would be those that are related to your own.

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