Thursday 30 July 2009

Your Online Business Might Be At Risk If You Are Using Free Web Content

By Ron Cripps

Some affiliates try to capitalize using written PLR articles from the many free content directories found online to get visitors to their website and make some fast money. This is mostly commonplace for those who have just begun working as an affiliate for assorted businesses and do not yet have any funding, yet need to built small niche websites for traffic to their site so that they can start making revenue.

Although this can sometimes be the only option for those who are functioning on a non-existent financial allowance, it is not a way that will effectively build your Internet site or revenue. There are a number of grounds as to why free content can be damaging to your line of work.

Problem #1 - Search Engines And Duplicate Content Filters

Search engines are not devotees of identical content, this can affect your ranking and make it more difficult for you to get ranked. When more then one place uses the corresponding written material it causes these websites to obtain a poor ranking.

Good search engine ratings are essential in getting visitors to your business site so that they have a chance to click on your affiliate links. To get traffic you need to discover SEO rules and stick with them to advance your ranking.

Problem #2 - Getting Visitors To Click On Your Buy Button Or Affiliate Links

Raising your placing and getting traffic is not a simple task, though it is only half the battle you have to get your visitors to click on your links to purchase your products. If your visitors see the same content they have seen on a multitude of other web sites, they will be less likely to click on your affiliate links. There are two reasons for this: they want to be able to trust the person they are dealing with and they want to believe that person is adept.

When you are employing the same content that other individuals are utilizing it takes away from your credibility. When people don't trust you, they do not want to click on the links and obtain what you are selling.

Problem #3 - The Resource Box At The End Of The Article Tells Your Visitors That You Are Not The Expert

Commonly when you employ free written material you have to keep the author's signature file, if you do not you can land yourself in a lot of trouble. This poses an issue because most author bylines include links. That implies when the reader completes reading the content there is a strong chance that they are going to click on the link of the source. Many authors employ their free content as a method to get traffic to their Internet site, which is why their byline includes a link. When you employ free content you run the risk of missing out, because you can lose visitors that could have turned you a profit.

These three problems together can cause you to lose out on money. It is worth investing any monetary resources you have into fresh content to help you get sales. If you genuinely don't have the funds, you might want to consider trying your own hand at writing written material and then hire a specialist once you return a profit.

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