Thursday 23 July 2009

Should Affiliate Marketers Avoid Wordpress.com?

By Bruce Carl

Bloggers have many potential platforms to choose from. Wordpress is one of the most popular. Bloggers can choose to either download Wordpress (Wordpress.org) and host it themselves or have it hosted at Wordpress.com. These sites have similar names but their value to affiliate marketers is completely different.

Brucesmoneyrants.com is the second incarnation of my making money blog. My first attempt was hosted at Wordpress.com. I chose Wordpress.com because of my past dealings with the Wordpress software. I had tried out software from Blogger.com and several other sites. Wordpress has several features that drew me in. Wordpress allows users to easily extend their blog's functionality through widgets and plugins.

Wordpress.com was attractive because of its builders. The gentleman who created the Wordpress platform also created Wordpress.com (Wordpress.com vs. Wordpress.org, n.d.). There were several features that prompted me choose Wordpress.com.

1. I already had experience with the Wordpress software

2. Stated that they had over 70 templates available

3. I could add widgets and plug-ins

4. Ability to track daily stats from your main dashboard

5. Having an address of "xxxx.wordpress.com"

The relationship started out well. I signed up three blogs "emergencymgmt.wordpress.com", "lifeofreedom.wordpress.com", and "brucesmoneyrants.wordpress.com". I focused on brucesmoneyrants.wordpress.com. I began looking for an appropriate template. When I went to the available templates, I found approximate a dozen templates. Access to the 70 plus templates requires payment. Not a problem, there were many free templates available online. I went and found one I really liked, only to find out that you cannot upload external templates. No problem, they had one I liked.

I started adding widgets to my blog. Wordpress.com did not allow me to upload my own template but Wordpress.com could be personalized through the widgets, right? Not at all, Wordpress.com offers a few widgets but is limited on the widgets that you can add. Wordpress.com also does not allow any javascript in their widgets. Wordpress.com's rules about java script greatly reduced my ability to monetize. Java script is required to run ads from Google Adsense and Amazon.com.

Wordpress.com does allow some monetization. Small banner ads can be utilized by placing HTML into widgets. There are some downsides. Changing the ads requires manually changing the code. Not a deal breaker for me. I loved the ease of Wordpress that much.

I reached a point where I was happy with my blog's look. It was not perfect but was the best I could reach without paying Wordpress.com extra money. I was not trying to get something for free. I was more than happy to pay for Wordpress.com's extra services. I just wanted the blog to be self sustaining. I began posting links in different blog directories and posting everyday. Within a week, I was seeing some results. My Wordpress.com blog had a high day of 12 unique visitors and was already indexed in Google.com. I was pretty pleased.

My posts focused on resources to help readers make money. I only wrote about things that I had found useful or resources that were helping me (i.e. e-books, Zac Johnson.com, etc.). I included reviews of products or courses that had helped me.

I was expanding my knowledge while providing information to assist reader's in their own business. My next move was to register with blog directories. I found a website that listed 50 high profile blog directories. I spent many hours posting to these directories.

Doomsday soon came. I signed up with a internet marketing course called Blogging for Dollars. In my view, this course offered some very useful tips. I believed readers would find it helpful. I wrote a review post about my experience and posted it.

I woke up Thursday morning and checked my blog's stats. The blog was gone. My screen now stated that "This blog has been archived or suspended for a violation of our Terms of Service". I was still able to sign in to my account and view my emergencymgmgt.wordpress.com blog. I also could still view stats for my World's Dumbest Criminals blog that was not hosted with Wordpress.com but used their statistics widget.

My mind whirled with potential explanations. Did I plagiarize? No, I was extremely careful to cite each and every one of my sources. I had not posted anything vulgar. Well, there was only one place to look....Wordpress.com's Terms of Service. I found a few lines that offered some insight:

1. "the downloading, copying and use of the Content will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark or trade secret rights, of any third party"

2. "you have fully complied with any third-party licenses relating to the Content, and have done all things necessary to successfully pass through to end users any required terms"

3. "the Content is not spam, is not machine- or randomly-generated, and does not contain unethical or unwanted commercial content designed to drive traffic to third party sites or boost the search engine rankings of third party sites, or to further unlawful acts (such as phishing) or mislead recipients as to the source of the material (such as spoofing)"

4. "your blog is not named in a manner that misleads your readers into thinking that you are another person or company. For example, your blogs URL or name is not the name of a person other than yourself or company other than your own"

There was the culprit. I had included affiliate links in my reviews. So I could tell people about products, whether or not I had used the product, as long as I was not an affiliate. It did not matter that I had bought the product, offered proof of the purchase, and had found it useful.

It is important to hear both sides of any story. Wordpress.com has the right to run their site and business however they see fit. I sent a note to their tech support. All I was asking for was an explanation, nothing more. Again, it is their business. But, it would be good business to offer customers an explanation. Patiently, I watched for a return email.

Throughout the day, no answer from Wordpress.com came. It was not in my spam filter. Nope, no answer there. In checking my other two Wordpress blogs, I realized that my login was now suspended. Well, I guess Wordpress does not believe in customer service. Just shutoff your account with no explanation. They have this right but a little customer service might avoid articles like this.

For all budding affiliate marketers, be leery of hosting a blog at Wordpress.com. If you do not want to make any money, only impart information to the internet then Wordpress.com hosting is for you. Affiliate marketers, I would suggest sticking with downloading the Wordpress blogging platform to your own web hosting. i am happy to discuss this situation with anyone. You can find me at Bruce's Money Rants.

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