Tuesday 28 July 2009

Practical Article Marketing Tips - Myths To Avoid

By Harry Constantine

If you want to make it big in article marketing, you have to be aware of its many myths and misconceptions spreading throughout the web. Below are common article marketing myths that need to be run to ground:

MYTH #1: Article marketing is a waste of time and won't do any help.

Article marketing builds link popularity and can help increase search engine rankings. If you have a high quality article that is read and placed on thousands of sites, you automatically get thousands of links pointing back to your site via the resource box which will increase your search engine rankings. By publishing quality articles you can help build your credibility in your subject area.

MYTH #2: Submitted and reprinted articles do not offer your business any help because they only get indexed as supplemental pages.ny

Articles stay in the search engines for years. In addition to your primary site being indexed and ranked, your articles can also be indexed and ranked depending on where the articles get submitted to.

MYTH #3: Submitting the same article to different article sites creates duplicate content and search engines will penalize you.

According to Google, "Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar." It is rather those malicious duplicate content that WILL suffer a duplicate content penalty. If that is true, all article directories would have been banned long ago.

You don't have to be one of those people who spends enormous amount of money by believing in these article marketing myths. By knowing how to use article marketing and search engine optimization together in a right way, you will be able to drive lots of free targeted traffic to your site and generate sales.

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